Date: Tuesday, Dec 30, 2008 at 9:00am PST (5:00pm GMT)
Duration: 120 minutes

Cost: 97 USD. We will email you the password required to attend this webinar before we start.

Date: Monday, Dec 29, 2008 at 9:00am PST (5:00pm GMT)
Duration: 120 minutes

Cost: 97 USD. We will email you the password required to attend this webinar before we start.

Write what you love, they say, but if you want to find a lot of readers, you need to write about the things your readers want to read. That doesn’t mean there is no room for new ideas, new authors, or new forms of artistic expression, it only means that you need to go actively looking for your audience, not just wait to be discovered. If you sit and wait, the world might pass you by.

What you need to understand is that mobile device users have both very little and plenty of time to read. What they read and when depends on where they are and what they are busy with at any given moment. If you market your ebooks to the right audience, you will find both plenty of readers and financial satisfaction. In order to do that, you need to find out what they do and when and how having a book on a mobile device could help them. Once you know that, then you can start thinking how you could reach them to help them get your content when they want it, how they want it.

Let’s think of a typical mobile device user, someone who travels a lot domestically and, occasionally, abroad. Obviously, she (or he) is very busy when she’s working in her office, but that does not mean that she is not reading anything. On the contrary, her work usually involves plenty of reading. She consumes a lot of information related to her job. Would she like to read some of that on a device that she always carries with her wherever she goes? If you make it convenient for her––yes! Take a look at NewsNow, the site that helps users quickly get to the news they are interested in. People go there, because they want to get to the news quickly. How does that relate to ebooks on mobile devices? If you can provide your readers with the information they are looking for in a portable format in a way that is convenient for them, they will read what you write.

And don’t forget that a job does not mean just your typical 9-5 shift in the office. Being a mother, or a caretaker qualifies as a job too. If you provide relevant, useful information, you will have plenty of readers.

What about the time out of office? Our jobs don’t end the minute we leave our office, so it is likely that the same person will be interested in reading an interesting ebook on a subject relevant to her or his job or career. Business books, discussions of new trends, how-to books etc. all make excellent candidates for ebooks for mobile devices. Such books will most likely be read on planes, trains, in airports, and other places, most likely out of office.

Does it mean that there is no place for literature or entertainment on mobile devices? Wrong. Such ebooks will most likely be read out of office, just like the business and educational ebooks, but that rule is not set in stone. If you write something that generates a lot of buzz, your ebook will be very popular and read and discussed at all times. You want it.

Does that exhaust the list of possible subject? Not at all, travel books and travel stories, to name just a few, all make excellent candidates for ebooks. There really is no limit to what you can write about and publish it as an ebook for mobile devices, as long as you fit it into the limits of the device and get the attention of the right audience.